Focus over breadth
Fewer SKUs, better made. We say no to 90% of product ideas so the 10% we ship can be exceptional.
About
We make electronics worth putting your name on.
YOO FACE is a single-brand consumer electronics manufacturer. We design, engineer, and produce a focused catalog of products that retailers and distributors can sell with confidence — backed by our factory, our certifications, and our team.
Origin
Born on the factory floor.
YOO FACE was founded in Shenzhen in 2017 by a small group of engineers tired of watching good hardware get ruined by poor manufacturing. We started with one product and one rule: own the factory, own the quality.
Eight years later, that rule hasn't changed. Every product we sell is built in our own facility, by our own team, on our own production lines. We don't outsource. We don't drop-ship. We don't sell direct-to-consumer. We exist to make our wholesale partners successful.
How we work
Three principles that shape every decision.
Manufactured, not assembled
Our engineers own the BOM, the tooling, and the QC line. No surprise component swaps between batches.
Partners, not transactions
We work with retailers and distributors who plan to sell our products for years — not flip a single shipment.
No DTC. Ever.
Your shelf. Your customer. Our hardware.
We will never sell YOO FACE products directly to consumers. No D2C site, no Amazon storefront, no flash sales. Every unit we make goes to a wholesale partner, and from there to a retail shelf — physical or digital — that you own.
This is a strategic commitment, not a temporary stance. Our entire business model is engineered around making our partners' margins, not competing with them.
0DTC channels operated
100%Volume through partners
Become a partner
Let's start with a conversation.
Tell us what you sell, where, and what you're looking to add. We'll go from there.